July 11, 2021

Iron Imperium: Strength And Honour


Transcript

intro:

You're listening to amid life less ordinary, the weekly podcast giving you the lowdown on becoming a cool older dude. The good times are not a faded memory, it's time to start living them again. And here are your hosts Wayne and Trev

Wayne:

Hello and welcome to this week's edition of amid life less ordinary. My name is Wayne and this episode is entitled iron Imperium strengthen honour and trips here Trev strengthen honour strengthen Honour, I was just gonna say two things you lack in abundance. Dan researcher Celia sought us wine. He got me going in just a penny of it. Oh Kenny of it. London's Yeah, well, let's, let's talk about how you can get some strength and honour. Yep. Now we haven't got time for that. Maybe another time. We need all the time in the world to work on you with that. So we thought we'd do that this week. All talking about clothing brands. The importance of a brand in with people is is high is well, isn't it?

Trev:

Yeah, to be an item you never grow out of it either.

Wayne:

And there's brands popping up everywhere. Trev isn't there?

Trev:

Yeah, there is. Yeah, the thing is, we've big brains. We all wear a lot of knives and stuff I'm a sucker for I always I've been a kid all the way through it, you know? But the trouble is it's also generic, isn't it? Yeah, one company do one thing and then they're all want a piece of the pie so they just follow suit. So you're just buying a similar product we just different namely, none of its really inventive is it none of its like one company might have covered like take you back to like the Reebok pumps because we remember that kind of stuff. And next minute it was kind of like all issues new then every other brand i'd appear at Nike that pumped up in different different boats in different parts of the baseball boats. So this is it's

Wayne:

just beyond branding in it there's more so yeah, the concept of the actual type of product but the actual brands themselves I mean, you ever I mean I've got a few statistics here in the UK or you'd never guess what the top 10 fashion and clothing brands would be based on voting system avid go at number one you just say Mark funny enough pro Mark are in there. I would Yeah. I know you know a lot about pro

Trev:

Mark but I love them. To be honest. I bought some smashing cardigans from Primal Smash.

Wayne:

Nick and again. Back to that but yeah, the top 10 fashion clothing brands in the UK in order. Clark's at number one said comfort comfortable padding yes next night, Levi's TK Maxx, North Face matalin prime mark and Reebok. So from that I'll take a lot of adventure walkers. A lot of cheap shoppers. And

Trev:

you are one Yep, variants. Well,

Wayne:

I'm looking at you now a word of mouth. It's not you say you say what you come in with today. Well, you coming out in today when you're going to pick out another white Armani t shirt or you draw?

Trev:

Armani man Yeah, it's

Wayne:

terrible. You know, this is something he likes something it's just a fit. But to be fair, you know, this episode is all about thinking outside the box with your brand in

Trev:

Yeah, very quickly. You know those mics you mentioned there which are fine. And I like some of their stuff. And I'm very surprised. He shows you if if a private company tried you know, but no face Yeah, now I've got 1.0 of course it's nice gear is good quality. Yeah, you gotta buy the mic similar jack wolfskin and that are similar and if you

Wayne:

go on holiday to Iceland, you're sorted you know i mean a supermarket. Yeah, exactly. Because our holiday there all the time because we're stuck at eyewear no face gear in in Iceland. The supermom you do you do understand? Well, usually usually you have to wear shlesinger and so right now I shouldn't go down this road. Should I carry more? carry more? Lonsdale carry more Lonsdale anyway

Trev:

right The thing is, take it back 10 years no fight we're just for like as you say adventure walkers mountain climbers. And it just shows you how a band at band me bounces Have you climbed. Loads loads

Wayne:

well I'm not ashamed to say get me started on them. Anyway. No face. He's a good He's a

Trev:

good kid do drugs case. And honestly, yeah, one point he would just for those Talk to people. And it shows you that it only takes about a kind of influencer of a rapper or something to wear their gear. Yeah, and kids clamour for it. Yeah. But so they will know. And it what makes me what might it must be great if you work for those brains and then all of a sudden, your day comes? Yeah, you know, they've always known for that kind of adventure gear and thermal gear and gore tex, then all of a sudden, they just got their day, every dog as he's dying,

Wayne:

I mean, must be like, what what have we done to I don't know if there was a marketing ploy where they really kind of I think they'd literally I think it corresponded with that kind of adventure where to start with and it caught on and the quality and the branding just collided and and just become that kind of, you know, what you're getting is not cheap, is it that that you get what you pay for the stuff these rugged and you know, it's been a rocky well worn. Yeah, it's like me. You Yeah. A well worn, well worn wallet. Yeah. It could have been a lot worse to me then. So to be fair, that's quite polite.

Trev:

You know, the ones you ever read or written

Wayne:

down this road, but But yeah, so today was talking to a guy who had the concept of iron Imperium, the brand, which is inspired by the Roman gods. It's dominico from iron Imperium is a marketing expert. He came up with the brand during the lockdown. And trebs been a big admirer of the brand for some time and the concept behind it. Yeah.

Trev:

Could you so different? Yeah. Yeah, easy. Something like i'd completely new approach. You know, there's so many saturated kind of tattoo brains, skulls, daggers, that kind of stuff. And don't get me wrong, or what I like a lot of that gear, I think is cool. But all of a sudden, Dominic's goes come up with something completely different. And it just caught my eye straight away. Yeah, no, but it obviously explained all the roots of it.

Wayne:

Yeah. be interesting, passionate behind the brand, which is what it's all about at the end of the day.

Trev:

He certainly he couldn't, you couldn't run a brand like that, with all the detail he puts into it. And not know a lot about it know exactly, you know,

Wayne:

well, let's find out over dominico Hi, Don, thanks for coming on the podcast today. We just like to ask you as a first question, what is the ethos behind the Iron Imperium brand? And and why did you start the brand?

Dom:

So yeah, so I had the idea for a few years. And the idea was to create something that had an identity, you know, there's so many brands out there, that everybody now is doing a clothing brand, they just take a logo, or you can go on any kind of website and buy logos and putting on your T shirts to try to sell it. But the idea was to create something that would be inspired by what the Roman Empire was. Yeah. And also there is so many brands into the in around the concern with the Vikings providing the greater the things that can be inspiring. But the thing there was so much culture was that the Roman Empire in particular, not only the Roman Empire and saying the Romans but in particular is also great Egyptian person, because the Romans they were taking everywhere they were going the culture of the place, they were finding, they were thinking by for themselves, changing it. They were loving everything that we're finding. And the idea of basically arrived, I had this idea in a festival. So I was one of the first I don't remember if it was the Office of the download. You know, in the morning you wake up You don't even know

Trev:

who I am. No, he doesn't even know who I am. I've done I'd introduce myself.

Dom:

And you you wake up in fear that will the cold well, because you've got sleep maybe was warm, but then the morning is cold. You don't even know how to reach the toilet so I wouldn't. And I think instead of thinking about life, what he came to my mind was, I think something about Roman Empire could be something that

Wayne:

like you do at Download Festival with a hangover.

Trev:

Yeah. Duration of story, I thought was when I've had hangovers done,

Wayne:

but I've never come up with that.

Trev:

I've never come I've never thought I'm gonna start a cleaning company about a longest pier in the world in south in.

Wayne:

Yeah. And also, when I said to him, we're doing a podcast about brands. He said, That's brilliant. He said last time I was there. He said I saw Carl Fogarty when the world superbikes. I'm like, No, it's not brands. It's not. It's not that See, this is what I'm up against. So yeah, that's very inspiring. Done. Yeah.

Dom:

Maybe he might be the environment because he's kind of towards the festival where there's no plot makes you feel like you are in the middle Asia your dozen years ago?

Wayne:

Yes. You can see that like the start of Gladiator when they're fighting in a Germania? Yeah, that's, yeah.

Dom:

Yeah. And actually, I think was the toughest because they are first they have the organic toilet, not the ones where you you instead of using there's no flush. You go to this half bottle of plastic yet to take these. Yeah. The name and you have to throw it on the

Trev:

side. That was Hellfest. Done. Yeah. Yeah, I've never been to hell fish. I'd love to go there. In credible festival.

Dom:

No, it's amazing. I was able to download and I decided to do both. The week after weekend after weekend, so was crazy. The download was a year where download that was called download. It goes all the rockin. Yeah, I left everything there. Then we do that every year we used to do Yeah,

Wayne:

why am I left? I left a free 100 quid tent. They did not like one of these little cheap ones. It was like a 300 quid. And I didn't earn a lot of money and then days. Yeah.

Trev:

Back to that question. Dom if you don't mind. I love the way you spoke about the Viking thing because we all are the Viking thing is cool. But it's so overdone, isn't it? There's so many companies, because it's easy, I think for companies just to jump on that and I appreciate it with a TV show. But you know, he to me is has become just like, too large. It's just become blank again. And what you're doing is totally different. That is well called like great stuff.

Dom:

Yeah. It's easy to you know, all everybody knows all the nobody knows Thor now. But basically, there were there was a culture two years, 2000 years. So which is could be 1000 years before the Vikings. Yeah. And we're also being inspired by by by God's Mars to match the world which was Rs Rs in the crib for the Greeks at the end the Roman gods from the Greek, Roman god. They can be inspired that these soldiers that are going to war they were screaming, Strangford Horner. And they were driven by by by mass, they will be believing that Augustus for example, the first Roman Emperor, he decided he put this new to the different version of mass our schools, not the vengeful. And then they were believing that Mars was soaking himself of the blood of the enemies. So

Trev:

we'll call great man of war album title. They're just kind of all over that dome. All right. So when when did you start the brand?

Dom:

October 2020. Right? No, I think I think it's October 2020s. When I launched the day, I launched a truth door. So the day of the launch, the name of the launch was the 12th of October and in Roman history, when they when to scale back from Persia. Well, at that time was called Pasha Pasha. And he came back with the with them with an historic piece with the Parsons. Yeah, and with this kingdom, then the Romans were not never been able to really conquer the Lords of loss. And so I it's, it's for tonight is a day of luck. And that's why I launched in that day. The decision to launch was during the COVID. You know, COVID has been good. It's been bad for loads of things, but basically follow loads of other people made us think about life think about what to do focus on other things. So I had spare time so they know what I can do. I can focus on what I always wanted to do something on my own, and work on this and started working on it on. I had already started before COVID To be honest, trying to find the illustrator the designer on the con developing the concept by finger spit it out to being the colour times of him from from April.

Trev:

I think a lot of people who I know whine or say this is where a lot of people, as you say did and that's the whole idea of this podcast is to look at what you can do. Yeah, and I do something different with We do exactly the same to me why? Yeah, in the

Wayne:

COVID sad times exactly the same as dome. Yeah,

Trev:

exactly our time was used. So you couldn't be your mind for this show, mate. And you really are.

Dom:

That time also to, to focus on health as well to have a better lifestyle bonds. I've been doing so much work out to doing the COVID times, you know, a toe in the park than usual and the idea was let's try to come out from these bad situations stronger than we were before. Exactly. Yeah. Real not on words. You know, people saying we're gonna go out of these stronger, we're gonna be better.

Trev:

Yeah, but they don't try to go back and documentation for it like that slogan. come out stronger. Yeah,

Wayne:

but that's the thing though. Did your brand's all about inspiration isn't it so it lends its hand to it and you're living that you're living proof that that can be done? And the COVID you're right COVID is there's either people that have been inspired and come out stronger and with more skills and there's people that have let them selves go a little bit and perhaps not used it to its best time you know, so there's that you know, it's great that there's a brand there that hopefully inspire people

Trev:

he's actually looking at me but he said Peter let our selves go because

Wayne:

you're too nice don't know isn't doing hula size in the park. That's that's about as good as it gets.

Trev:

That's my limit. It's not really I do trade wind dragons. You again, Wayne's got a question for you about the kind of

Wayne:

Yeah, I was I was gonna ask actually don't because obviously I'm interested in the present as well. But the thing is, we've closed and Trev and I met up earlier funny enough because we've got so much in twice that we have for the unknown wanting to try on. And I know I in traipse, we both trained but I'm quite heavy and and trebs a bit slimmer, more athletic. And so when I buy clothes I have to buy them so they're fitted because if I have too big it just looks like I'm fat. If it looks like it no in fact Yeah, that is exactly who I am. But you know these new actually is fine just as I was gonna ask you it is that something you looked at when you created the clothing brand? Is it a good fit for kind of guys that are built bigger kind of thing?

Dom:

Yeah, well, I tried to do was I I looked into loads of different tissues. And so what I started doing was as I'm at home I couldn't go in a warehouse or anywhere else and select the website there's certain ordering different quality of tissues and I was looking to find a tissue that could be free on the top and then could be a bit larger on the bottom on the on the come that's how it is I choose the right one.

Wayne:

Okay, because it shows your arms as well for I can say you're just not quite sure which I like I prefer

Trev:

disco muscles. Yeah, I really like to show the disco master resolve. It's good, you train yourself, obviously, you know about that kind of fit and what you want from it. You know, that's that's the good thing I think if you because I was going to ask you as well. Who is your kind of target audience for this domain? Because obviously you've got a big music influence in it. Because I picked up on that and obviously is a gym influence today. So are you just trying to kind of pitch in to all those kinds of people you know,

Dom:

really the old you said before I want it to be different. So I have my passions, every metal music, gym workout, history, mythology. So I said I need to combine all the things that I like because if I need to run my own business and it was fun Yeah. It needs to be something that could appeal to people that likes heavy metal the lights and the lights also history and mythology something that has a purpose a real meaning. You know, I don't it's in the gym when I go to the gym so people goes in the gym they use all these really popular bands so the one you know the other no I know gonna mention some but not not usually museum medalist in the gym. You know someone that we that I don't meet them t shirts or Metallica, or if they do that Metallica t shirts probably is the is the primary one or the other one. Nothing against prime I was banned I go towards creator and by the Creator ban exactly the same any kind of banned malware and everything that they do I don't buy that one that is

Trev:

exactly the same. And why is very much like that because he's always got like an avid t shirt on. He's

Wayne:

gonna say something serious they know

Trev:

where's your influence with with pride you know, nowadays or not? That's one pet hate of mine. I'm glad you said that. That you see people in Ramones t shirts, look nine two songs by them. Yeah, the thing grates me, you know, you just think, just listen to the band. Say, go. And we watch TV. And there was a presenter on there. And he had a white zombie t shirt. And I was always a massive fan of white zombie. I'm not such a big fan of Rob Zombie stuff, but white zombie or worship back in the day. And I looked at him and I thought, I bet he's got no idea if he's even a band. I bet some stylist has bought that for him and gone where that because rock metal t shirts are cool. It's like when David Beckham was weighed on Exodus t shirt. Yeah, I'll never listen to like fabulous disaster ever has to be nice if David's listening to this, he can phone in or write to us and he can do the tracklist you see I've got it.

Dom:

Kind of facial for some people. I remember when I was 1716 I was waiting mice layers to share of taking the piss out of me to say what is this? What is most blood everywhere? Use it to sell. But yeah, I listen to the band. So I had a friend who brought me tissue from Detroit and ozone is a German band.

Trev:

bionics we were supposed to the band was in one point we're down to support them because they played in South End Believe it or not, I'm sure it was named one of the German bands you know I remember them yeah, they were good.

Dom:

I didn't know them when she she offered me this as a gift. And so I'm not gonna put this because I don't know the band if someone saw me so I had to listen to all the songs Yeah, you know, I feel like something's in my myself I needed to do so. Brad Yeah, this this will be different. They also the way I'm trying to picture the story of Romans or the Greek or the Egyptian is in a much more dark way which may influence I like scars I want to use cards. So one of my tissues for example, Mars, Mars is crushing scars, or the Korean the mortar Praetorian is a scar and and also the newsreader that I choose and ideas to use different elusive for different series of T shirts. But I want to look on people that were used to do t shirts for metal band. And actually the one of the guys that I picked he's been doing t shirts for for create or for behemoths for the mobile gear. So really

Trev:

yeah, you're in good hands

Wayne:

you're not talking about being in good hands Dom I've got so hopefully set and talking to crushing skulls actually is is your chance to that was great. You could now get your chance to crush tribs skull in the in the weekly test the guests segment. Are you happy to take part in that? It's it's all about Roman mythology. Surprise, surprise. What a surprise.

Trev:

He's gonna get you cyber out and he's gonna kill. It's good because now follows my page on Instagram. They're gonna have a laugh if I make it wrong.

Wayne:

This is always the problem, but it's just a bit of fun. But unfortunately, you got to listen to this first. Test, test, test, test. Test the guest. Okay, quick first question to you. Rome is commonly thought to have been founded in what year? Is it? It's multiple choice? Is it 30? Free c 1201 c? 578 BC, or 753 BCE? The third 1578 BC A Yeah. Unfortunately, DME because it's a way that is not an easy one to start with. To be honest. The correct answer. Don't ever go trick. No, don't but the correct answer was 753 BCE. This trade was better or something. Yes. It wasn't a great question. So to get to know this one now at question two Trev Trev who was the second the king of Rome? You don't need the multiple choices do I don't know any of them so you better was it Julius Caesar? I know that one. Was it numa pumpless was it Romulus suffered during Star Trek, or was it Vespasian? Romulus? No, Tom, would you like to do that? Let me give Trevor that first item is no marble Bailey's way. Ah, that's a mistake. That question freedom. What was the Emperor Caligula said to have done during the Magnum in psidium Rama excuse my pronounciation The Great Fire of Rome basically in 64 c. a. He ran while Rome burned. He fiddled while Rome burned. Caligula was not the Emperor or he slept while Rome burned.

Dom:

So the media says that he fiddled but there are some theories He probably didn't buy. Was this where they read

Wayne:

your sign effed Oh,

Trev:

yeah, yeah.

Wayne:

Unfortunately, again, the correct answer apparently is the correct me if I know I'm just reading it but the correct answer was Caligula was not the Emperor. It is common fault that while Rome was burned in 64, CIA, Emperor Nero sang the sack of alien. Elon was another name for Troy and Nero is said to have thought the fire in Rome was comparable to the sacking of Troy I don't really understand all this. This could be wrong where you can challenge if you want done we asked for it.

Trev:

Must be right that Caligula was fiddling. No.

Wayne:

I'm not going there with you travelling this question. The question was really really bad it was good question, but it was tough. feel this way but I'd love to take credit for it been a great question done, but I just copied and paste.

Trev:

I thought curriculum was just like, a full time old guy there. Yeah. Probably no GS about a time I thought during the fire. You just had like one big gangbang wouldn't he?

Wayne:

He always lowers the tone of every This is a serious brands discussion on a Roman Empire quiz. And you're just going their truth. Right. Okay. Question for this to trim isn't it? Who changed the religious face of the Empire with his edict edict that is of Milan in free? 13 See, was it delirious? Trajan, Constantine, or Caligula again, he popped up again. It's been he's been invited to

Trev:

get involved. Now the only reason I'm gonna say

Wayne:

I'm just gonna say Constantine because you know, the appeal with

Trev:

not just a film is a comic book. hellblazer. So I go way back. My I'm not just one of these film nerds. Did I go You sure you want to go Constantine? Yes. Do you really? Don't

Wayne:

you want to change your mind?

Trev:

Now you guess I know. You're trying to make

Unknown:

us good. Dogs helping

Wayne:

you and he's to coin because this thing wasn't a good idea because he's not in a car now. I knew there was

Dom:

also the thing is that constantly was crowded. Daniel, you're

Wayne:

alive adding values add value to the value a value as well. Question five. Don, who was the last emperor of the Western Roman Empire? Was it Rob mula, or gustiness? Julian? It just in the second or maxentius? Could you please repeat who was the last emperor of the Western Roman Empire? Yeah, and it's Romulus augustinus juliann just in the second, or max inches was the first one you All right, good to put it in my mind in Italian. My Italian isn't great. Sorry.

Trev:

If there's one thing I just want to say now is because dicus is that there's no way we're gonna get through this. Without me mentioning.

Wayne:

You've done it. You've done it. It's there. It's out there forever. Question 60 you Trove quickly? What? What structure are developed by Romans revolutionised the way that society lived by bringing running water into cities? our nose? Yes. And can your sewage? Oh, yeah, they see it as I was reading, I was thinking he's gonna know this. And I don't want you to get it. So now I'm gonna feel like I'm gonna give you an impossible answer. Now go on.

Trev:

Duncan. Get that one all empanada?

Wayne:

There isn't any others? I'll just make one up I suppose. What was the now going in? What structure developed by Romans revolutionise the way that society? Multiple choice? I'd say irrigation? What? Answers drip? Is it? foreign? Is it aqueducts? Is it Hadrian's Wall? Or Roman roads? aqueduct. Brian, give it up. That was a very easy one. To be fair. I don't I don't know that really easy. One popped in amongst all the others. I don't want Don to feel but still, that was a dumb one that I think I believe that was free? Of course he did. Yeah. Because he was only my pronounciation the way to get the other one is really good. He could he could work with me. He's not going to be here anymore. Now.

Trev:

Wish me luck, an Anglo Italian one.

Wayne:

Italian carpet South Indian. So Tom, I'd like to ask now, what were the biggest challenges for you for getting your clothing brand right to the market? Yeah, so

Dom:

there were loads of challenges in the beginning, because for me was completely new and been working in marketing, mostly all my life, but another launched and closing brand. So one of the biggest challenge was to select the right t shirts. So to find the word to which t shirts from they sell. So I started buying the loads of different t shirts to understand the which quality I wanted to go for. And then to be honest, they might be there might be challenges in and yeah, the other challenge was understanding how could they do to deliver the logistics, all this kind of stuff. But I spend loads of time looking at the different options that are on the web. So I think today tends to the internet. It's much more easier to to learn. So you can really, if your time and you you can use the internet in a really good way to find out the resources. There's so many resources around you can find it on YouTube on Google itself and and then read and basically that was the thing trying to understand that word that I didn't know before you did the marketing side.

Wayne:

Sorry contrary

Trev:

I'm hoping you're listening to this because the internet is not just not just it's not so you can learn dolmens told you now. Lots of things.

Wayne:

I'll interrupt my my Pornhub session just to learn about brands. Next time I want

Trev:

to learn there as well. Frequently insights,

Wayne:

sign about marketing and everything. Obviously you're experienced in marketing, actually looking at your photoshoots and everything very professional were you Is that something you have done professionally? Or is that something you do yourself with your experience from from marketing? Oh, thanks. So

Dom:

the photoshooting was was difficult. So the first photos basically I had to take it in the kitchen of my house and then the art is done by one of my friends. Oh wow. And then transform the kitchen with candles and stuff like that. And then I have other photos that have been done by people that I met in this experience on Instagram. So Sangha is really like my brand. And they said we will be called to do so I can do some photo shooting for you if you want just send me the T shirts. So for me zz I send them t shirts, they do the pictures. I have a couple of guys that did it for me. I think He's a really great job, girls as well. And then I have some other photoshooting with, in particular for the women stuff. I have another friend in Rome, they tell me I did a photo shooting day with a model. So I have to say, is happening really day by the so some of them have been studied at the beginning or the friendly design of happiness by others, they're arriving with people that lacks my brand. And then I send them my T shirts or any kind of different clothes that they do the pictures for me really suit. See, I

Wayne:

really suits the

Trev:

brand doesn't hold average, though, isn't it? It's not what you know. So you know, the good places. One thing I love about Don's social media thing, especially on Instagram is the little kind of historical questions you put up. Yeah, you'll put a picture of like a ruin or something. And you're, it's so different to just people just adds context, doesn't it to the brand. That's what gives dum dums brands such a cold identity because it is and being a bit older as well, when I obviously young guys would like and girls because it's sort of skulls and stuff, which is brilliant. But for older guys, it's not just sort of cartoony, if that makes sense. A lot more classic looking. You know? Yeah, that is great. Yeah, he's brilliant. To be honest, I'm talking about your company. Have you got anything sort of know that you're looking at doing or maybe a product that you haven't done before? Because I don't one thing I love wearing is sort of baseball caps and stuff like that. And I don't know if you've done caps or anything that would be something that you know, I feel a thirst and point of view would be very interested

Dom:

Yeah, no yeah, they'll be looking to caps or be looking to the other items are looking painful in particular. And those so there are loads of people that does martial arts, boxing, they're liking my brand. And one guy he just fought two days ago, Saturday night actually on independent or is an Italian silk who he told me and you is been wearing my T shirts, he loves it. So probably in the future what I'm thinking also to do nmma line, probably like this kind of because also the a bit more colourful, probably because I must be at the moment on focusing on black stuff. Read but a bit more powerful. So I think more some stuff around me time so so that difference

Trev:

one thing you talk about all the time and talk to me not sleeveless t shirts. Yeah. I love winning because that goes back to my like metal roots because I was always kind of yarns on my T shirts. You try getting hold of like bigger brains. Like Jim why'd you take in hold of sort of tank tops that aren't vests you know? That's one thing I'm all I've always searched for. I've always trained in like sleeveless t shirts in the summer and you just can't buy really good ones. You know it's just but something like that for your mind would be brilliant. It really would. and I

Dom:

are looking to I want to do the right one because also the some of the 10th terms is also high white. Our low high word is going to be the big guns I think cutting my T shirts myself. Yeah, exactly. Yeah. Reading me on Instagram to ask me for 10 tacos needless so I told them you can cut it at home and I'm not selling it and I don't reply the way it's going to be I don't really cut it I like it. It's going to be nice to cut the T shirts

Unknown:

out that's all I have to do. I can't all mine. I can't I can't mine and

Trev:

it gets some horrible stains out I get as well underneath my armpits.

Wayne:

He can't be bothered to just use deodorant. Yeah.

Dom:

Moderate motorizing t shirts that have been added for 20 years probably and I got told the sleeves are probably soon is going to be only the logo

Trev:

rush t shirt like that. And a Thin Lizzy one and a Tesla one that are just going to so quickly jump in and kind of finish up because obviously musics a big passion of mine and same for wine. But who are your favourite band don't who are who are the ones?

Dom:

I have so many depends on the time but I think the first metal band that I haven't listened to was Manu also have it here.

Trev:

Oh wow man. She

Dom:

probably my favourite but it's different I wouldn't say favourites because I like called Metallica. I don't mean the old one of course. And then yeah, what's new for me for now? Lambo god I love them a lot more difficult creator behemoths read probably a manual read on made and they've been with my with me for my life so probably.

Unknown:

Have you ever seen man in the wall live? Manuel? Yeah. Yeah so me so loud, unbelievable

Dom:

to see them and seeing them here and I was supposed to go to Germany this year twice in two days. I travel a lot for concerts. Yeah, so I've done a few weeks abroad is cool.

Wayne:

So the brand is iron Imperium dome. Where where's the best I know that it's I think he's iron imperium.com isn't it? But yeah, is that the best place for people to go to find your brand? Yeah, I

Dom:

don't know the commerce still too small to go on Amazon all these kinds of kinds of things below my

Trev:

won't be long because your call the coldness of it might deserve to get out there is a brilliant Yeah, and why I straightaway because he's so different. Yeah, treasure trove loves it.

Wayne:

I will. I'm gonna have a look. I'm gonna get older. So now you've told me they'll fit my huge muscular physique DOM. Okay, site myself. Yeah, that's great. You wait, yay, brilliant. That's great. We will I will put all the links to obviously the website and Instagram Dom on the website. It's been great to have you on thanks for coming on and giving us context to your brand. You know, we wish you every success in the future. Yeah, definitely. Well, a lot of thought has gone into that brand in droves. Yeah, great. Yeah. I love what you said you know, each helmet is attributed to the correct Legion and everything else. I don't think I'll get Giorgio Armani coming on here and about to explain these little ego in such eloquent now. So I'm gonna order some adames t shirts because I like I mean, the passion behind the brand as well you can tell exudes from

Trev:

the history in that is great is like education. Oh, it's like, you know, someone's not going to look at a T shirt and go is the wrong helmet. skulls got anyone around him? Yeah, can we all do that in films don't weigh course on that word. So you're not going to get caught out like that. And the thought has gone into it. That's what I like is not just kind of Oh, that looks cool. just slap it on there makes no sense. But it looks so nice. See, it's

Wayne:

a lot better fit because even for that, you know, because that kind of heavy metal in a sense. gym where Yeah, yes. cater for all of that. So I can wear it. You can wear it. Yeah, you know, youngsters could wear it. And it's and the passion behind it kind of gives it an ethos, which I think is a little bit different to everything else at WWW dot iron imperium.com and

Trev:

women's gear

Wayne:

men out Yeah, I'd say we mean if you check out their, their, their models and their photoshoots so very engaging with the brand. It's like yeah, you know, Roman Chinese.

Trev:

Yeah, your Instagram thing has got a lot of little history questions on it. Yes, you can you can go and answer like you could have done with reading that before

Wayne:

you go in in a quiz with him to be honest

Unknown:

probably should have done probably should have done that way so we keep it we can go anywhere. Yeah, we can. Yeah. We always bet in research. That's my that's my that's gonna be messy. We

Wayne:

test against it. Oh,

Trev:

yeah. l Willow is better than a researcher. Oh, there's no

Wayne:

it's worse now that you want me to take out that other episode. But But yeah, I N imperium.com. Search it out. You'll find it. Yeah, you can tell lovely. Go support the brand. Play the small boys. Go for it. Yeah. Oh, f we can save that have locked down. Great idea. We'll put all the links on the website as always. That's www dot i n l o podcast.com. Give us some abuse. We drive lunch. He reads it and then goes to sleep grind. Yeah, it's so fun. Yeah. And we'll see you on the next one. Cheers drive. Yes, everyone.

intro:

Thanks for listening. If you enjoyed this episode, and you'd like to help support the podcast, please leave a rating and review and visit our website at www dot A mlo podcast.com to check out all the links in the resources in the show notes. start living them good times. See you next time.

Domenico from Iron Imperium

A metalhead born on the Amalfi Coast living in London! I have recently launched my own alternative apparel brand. In reality a journey started since I was born, Because Iron Imperium puts togheter most of my life passions history, #mythology, ancient #cults, #fitness, #sports, heavy #metal and #tattoo and in a lethal and epic mix! With a dream...create a community of “fucking hostile” like minded people inspired and driven by similar passions that fight and never give up with Strenght and Honour!